We just read the fantastic article “Setting Up An Online Store Is Still Hard” on Arctic Startup and couldn’t agree more - it actually felt like something we would have written:
“I’m not saying there aren’t good solutions on the market, but most of them are aimed at those who want to run e-commerce sites full time with hundreds of SKUs. My guess is that if you look at only sports clubs, there are probably thousands of them who have about 10 SKUs they’d like to sell online, just in Finland. “
- With Tictail you don’t even have to know what a SKU is.
“The biggest challenge is trying to find a store where the economics of selling something simple online work. The best alternative for us, as a club, would be to sell the item with a commission structure (instead of a monthly charge). Sports clubs aren’t exactly trying to find good investment areas for their excess funds. Even 25 to 30 euros a month may seem too much for 80% of the clubs out there.”
- Yep, that’s us: totally risk free, if you don’t make money then neither should we.
“Nevertheless, another point I wanted to make was the fact that many Nordic solutions still boast themselves by the amount of features they have available. They are exactly in the same spot the mobile phone industry was after the turn of the millenium. Features don’t sell phones, good experiences do. It’s still the case today.”
- OMG! This was incredible, most of the work we’ve been doing has been about removing the stuff 80% don’t need.
“You’re looking for something simple, easy and quick to use and setup. Many of the services available required me to spend endless hours in trying to setup themes, arrange the look and feel etc.”
- This is us. We promise.